Get Your 2020 Team Orders In Today!

About Us

Rouler Cycling TeamPhoto courtesy of Rhea Aldridge

Make Every Ride Your Best Ride

Founded in 2012, Rouler is a cycling-related lifestyle brand specializing in performance cycling apparel, event production and bicycle tourism. CEO and creative director, Wes McWhorter, has combined his professional experience in design and branding with a life-long passion for the sport of cycling to build a company that is dedicated to making every ride your best ride. Whether you are a serious competitor, casual recreational rider or you choose the bicycle as your primary mode of transportation, everyone is welcome in Roulandria.

Call 504-327-7655 for more info. Or drop us a line at

If you're visiting or hosting friends from out of town, why not stop in and rent one of our super fun city bikes. We also have high-performance road and cyclocross bikes for rental as well. Check out our available bike rentals at